For Brands and Agencies
How We Embed Your Brand Into Best-selling Books
About Our Process
Our product placement process begins with analyzing your brand's target audience and identifying upcoming releases that may align with your customer demographics.
We then approach AGENTS and PUBLISHERS during the writing or editing phase, proposing natural integration opportunities where your product or brand can authentically fit within the storyline.
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We handle negotiations and provide reporting. Campaigns generally range from $10,000 to $100,000 or more, depending on the book's popularity and prominence of the placement.*
*Simple placements do not require disclosure, according to the FTC, while more complex campaigns require disclosure.
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3 Reasons Why Books Are Better
1
Trust
Books create deeper emotional connections than other mediums. People trust books and authors, which leads to implicit endorsements.
2
Longevity
Movies and TV shows soon disappear and social media posts vanish in feeds, while books remain on bookshelves and in circulation for decades.
2
Targeted
Broad media reaches random audiences, while books naturally segment readers by interests, demographics, and psychographics.​
CORE BOOK GENRES
01
FICTION
Fiction creates emotional connections between readers and characters, making product placements feel authentic and memorable.
02
SELF-HELP
Self-help readers actively seek solutions, making them highly receptive to products positioned as tools for personal transformation.
03
CELEBRITY MEMOIRS
Readers are seeking personal connection with their idols, making them highly influenced by brands their favorite celebrities use and endorse.
04
BUSINESS BOOKS
Business book readers are d prime targets for B2B products and services that enhance productivity and success, and are ideal for product placement.